ThatsMyTools
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UTM Builder

Build UTM-tagged URLs to track marketing campaign performance.

e.g. google, facebook, newsletter

e.g. cpc, email, social

Name your campaign (no spaces — use underscores)

Paid search keywords

Differentiate ads/links

Consistent UTM Naming Conventions

Inconsistent UTM naming (e.g. 'Email' vs 'email' vs 'Newsletter') fragments your analytics data. Decide on lowercase conventions before deploying campaigns and document them in a shared spreadsheet or UTM naming guide.

Frequently Asked Questions

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